A Global Company With A Local Heart
What we did
- Content Strategy
- Information Architecture
- Video Production
- Website Development
Headquartered in Sheboygan, Wisconsin, American Orthodontics is an international, industry-leading manufacturer of Orthodontic supplies. When the company launched their Empower Self-Ligating Braces on the market, they wanted to make a statement. The team at Dynamic helped them do that. And more.
A smile in every language
Dynamic developed a calendar for American Orthodontics-sponsored and industry events and courses. The content is translated in English, Spanish, French, German, Italian, Polish, Portuguese and Chinese enabling users worldwide to easily search for, learn about and register for events. We created a sub-domain that flows seamlessly within the navigation of their main company website. An online Content Management System uses the SilverStripe framework to allow American Orthodontics to update events, content and each language version.
A valuable resource available on the American Orthodontics website is access to videos of product demonstrations and features. Our team created a video on the company’s Empower Self Ligation Braces. We used color selections to emphasize key points and incorporated subtle motion to reflect the various options in tooth movement available to clients. The overall visual style of the video differentiates American Orthodontics from their competitors by maintaining a monochromatic look and feel.
A customized, educational blog
Dynamic developed a customized Power2Reason blog that visitors can read on the website and subscribe to. This keeps customers and clients informed on American Orthodontics developments and industry-wide advancements.
We make our clients smile
The website offers increased outreach for events for a multilingual global audience and the Empower video we created was a 2014 W3 Awards Silver Winner.