Bemis x Dynamic: A Creative Partnership in Motion

The Challenge

Bemis Manufacturing, a global leader in toilet seat innovation, sought a long-term creative partner to bring bold ideas to life across their product lines and campaigns. They needed consistent, high-quality content that could educate, entertain, and elevate their brand—from product installation videos to lighthearted, full-scale brand campaigns.

Our Solution

As part of an ongoing creative retainer, Dynamic became an extension of Bemis’s in-house marketing team. Together, we’ve built a video and photography library that captures their brand voice, supports product launches, and reinforces their reputation for innovation—with content tailored to different platforms, audiences, and tones.

Our scope has included:

End-to-end video production: scripting, storyboarding, casting, and post-production
On-location and in-studio photography and set design
Creative direction for campaigns, commercials, and internal communications
Voiceover coordination, talent direction, and prop sourcing
Deliverables for web, broadcast, social, and trade use

Project Highlights

1. Sta·Tite® Campaign

Tone: Light-hearted | Format: Social/Commercial
A fun, cheeky spin on “quarantine weight gain” that reinforces product durability—this video generated buzz and positive feedback from both consumers and internal teams.

2. “Water Does It Better” – Bidet Campaign

Tone: Humorous + Educational | Format: Lighthearted Product Film
Who says education has to be boring? We created a branded comedy short that brought product smarts and punchlines together—so funny, even the cast broke character.

3. “You’d Miss Us” Campaign

Tone: Relatable Humor | Format: Brand Awareness
We built a mock elevator to film this spot—just one example of how we bring Bemis’s fun creative vision to life through clever, on-brand production.

4. NextStep2® – Potty Training Video

Tone: Heartwarming + Informative | Format: Product Demo
This video showcased not just the seat’s functionality but its real-world appeal to parents. Working with child talent and VO added authenticity and charm.

5. Made In America Series

Tone: Genuine + Corporate Pride | Format: Interview Series
To celebrate American manufacturing, we brought Bemis’s team to the forefront with cinematic lighting, strategic set design, and honest storytelling.

6. Product Photography & Installation Series

Tone: Clear + Professional | Format: Instructional & Ecommerce
Though less flashy, these shoots required precision, efficiency, and detail—transforming simple sets repeatedly for different product stories while maintaining brand consistency.

Why It Works

Our creative partnership with Bemis is built on:

Trust – they give us space to pitch bold ideas and execute them independently.
Consistency – we’ve delivered high-quality assets across a wide range of needs.
Creativity – from mock elevators to comedic VO, we bring their brand to life with flair.
Scalability – we handle everything from big campaigns to quick-turn product shoots.

“Dynamic has become an extension of our team. They understand our brand, push our creative boundaries, and consistently deliver.”

- Erica Spatz - Director of Marketing

Results & Impact

While exact metrics vary by campaign, Bemis has seen:

Improved social engagement on video-led campaigns
Positive internal feedback from sales and product teams
Faster turnaround times with a consistent creative partner
A growing content library that spans multiple product lines and audiences

Ready to Bring Your Brand to Life?

Whether you’re launching a new product, reimagining your brand, or just want content that makes your audience look twice, let’s talk. We love bringing stories to life—and we’ve got the portfolio to prove it.