Paraworld header image 2 v2
2018

A Job That Puts The Wind In Our Sails

What we did

  • Content Management System
  • Content Strategy
  • Information Architecture
  • Responsive Web Design
  • Website Development

Para World Sailing

Dynamic worked with World Sailing, the official governing body for the sport of sailing, for our latest non-profit project. The organization chose to host the 2018 Para World Sailing Championships in our hometown of Sheboygan, Wisconsin, and needed a buoyant website that would steer the event and our community to the worldwide stage, but also aid in reinstating the sport back into the 2024 Paralympic Games. More importantly, it had to be simple to navigate so that competitors, spectators, and potential sponsors could find the information they needed to bring them to the finish line of this spectacular event.

www.paraworldsailing2018.com

Come Sail Away

The 2018 Para World Sailing Championships brought elite athletes from all over the globe to our great Wisconsin community, and we had to ensure the website had everything they needed to get here and make the most of their stay. We included links to popular attractions in the area as well as directions to Sheboygan so participants and spectators could get there by car, train, and plane. We also included detailed instructions for those athletes who needed a visa to compete.

Roll With The Changes

We made sure that the schedule for the week-long competition was easy to locate, but disruptions to an event of this size are as certain as the Wisconsin weather is unpredictable. We designed the website and accompanying blog so that organizers could quickly and effectively keep competitors and spectators abreast of any last-minute changes that came rolling in.

Controlling The Pitch

The 2018 Para World Sailing Championships' success was partially attributed to the overwhelming support of community businesses. To sell potential sponsors on the importance of the event to Sheboygan, Dynamic included an informative packet for prospective sponsors. There they could see statistics at a glance, including the sport's social media reach. We also created a webpage for potential sponsors so they could see details about each sponsorship package and contact us with any questions.

Buoying The Neighborhood

The 2018 Para World Sailing Championships’ website gave Dynamic an opportunity to show the world Sheboygan’s unparalleled sense of community while successfully promoting an event that truly captured our imagination.